The right message can move people to action. It can change attitudes. It can educate the masses. Behold, the right message can inform the world about its Savior. The Angel of the Lord did just that. Indeed, the Angel brought the world “good tidings of great joy.”
Theory has a bad reputation … It is perceived as bland, boring, the stuff of textbooks and the classroom, not the real world. But when it comes to communicating as an organization, theory is an essential element to whether or not you get heard. Because how we communicate is as important as what we communicate.