Part I: 3 Steps to Developing the Voice Behind the Brand

Part I: 3 Steps to Developing the Voice Behind the Brand

A brand is not merely a company’s logo, image, tagline, positioning statement, or a perception in the customer’s mind.

Shields Used to Share God’s Word at Sochi

Shields Used to Share God’s Word at Sochi

Posted by: on Feb 19, 2014 | No Comments

With Sochi and the Winter Olympics on the minds of individuals stateside and abroad alike, one company and Cirlot client, Shields of Strength, is setting out to make a difference.

The Message that Changed the World

The Message that Changed the World

Posted by: on Dec 20, 2013 | No Comments

The right message can move people to action. It can change attitudes. It can educate the masses. Behold, the right message can inform the world about its Savior. The Angel of the Lord did just that. Indeed, the Angel brought the world “good tidings of great joy.”

What You Need to be Communicating About the Export Control Reform Initiative

What You Need to be Communicating About the Export Control Reform Initiative

Posted by: on Oct 14, 2013 | No Comments

There has been a lot of discussion lately about the implications the President’s Export Control Reform initiative will have on businesses, and tomorrow, October 15th, the plan will go into effect.

The Cirlot Agency Expands Staff

The Cirlot Agency Expands Staff

Posted by: on Oct 8, 2013 | No Comments

Jackson, MS – The Cirlot Agency is pleased to announce the recent addition of Marcus Creel as Brand Strategist and Evan Veeder as Graphic Artist.

Using Theory to Cut Through the Clutter

Using Theory to Cut Through the Clutter

Posted by: on Jul 24, 2013 | No Comments

Theory has a bad reputation … It is perceived as bland, boring, the stuff of textbooks and the classroom, not the real world. But when it comes to communicating as an organization, theory is an essential element to whether or not you get heard. Because how we communicate is as important as what we communicate.