Theory has a bad reputation … It is perceived as bland, boring, the stuff of textbooks and the classroom, not the real world. But when it comes to communicating as an organization, theory is an essential element to whether or not you get heard. Because how we communicate is as important as what we communicate.
Part 2 - Continuing the Steps Toward Successful B2B Content Marketing
According to a survey conducted by The Content Marketing Institute, 91% of B2B marketers use content marketing. Unfortunately, out of that 91%, there is still a large contingency of B2B marketers (36%) who are unsure of its effectiveness.
Good businesses are always looking for ways to reach their customers and promote their brand. Developing an integrated marketing plan with clear objectives, carefully crafted messages and concrete metrics is key to generating positive perceptions of your business.